Practical, evidence-led guides on AI search systems, Generative Engine Optimisation (GEO), and Google AI Overviews.
llms.txt is the new standard file format for telling AI crawlers like ChatGPT, Perplexity, and Claude which pages are authoritative. Learn how to create and validate your llms.txt file.
Learn how to implement SpeakableSpecification schema to explicitly signal extractable passages to Google AI Overviews and AI search retrieval engines.
A guide to the modern AI SEO tech stack: tracking citation share in ChatGPT, Perplexity, and Google AI Overviews using prompt sampling frameworks.
Generative Engine Optimisation and traditional SEO share the same foundations but have different success metrics, content shapes, and measurement methods. Here is exactly how they differ — and what to focus on first.
Google AI Overviews cite a small number of sources for each query. Here is exactly how they select sources, why ranking #1 doesn't guarantee a citation, and what to change to become one of them.
AI SEO is the practice of optimising content to be retrieved and cited by AI-powered search systems. Here is exactly what that means, and how it differs from traditional SEO.